A problem facing many countries with ageing populations is how best to help senior citizens lead happy and active lives. According to a study conducted by HSBC and market research company TNS, one of the keys is to find ways for older people to keep working.
The survey found that 63 per cent of the 1,003 elderly respondents felt they had surrendered their career identity when they retired, and 71 per cent said they had lost a sense of excitement about life. Furthermore, 52 per cent of those who replied indicated they would be willing to return to work by taking part in an employment programme tailored to meeting the needs of older people.
To cater to this interest, HSBC launched its 'Smart Seniors' programme this year. The aim was to recruit 80 part-time staff to promote and manage the bank's Community Caring Corners, areas dedicated to looking after elderly customers and those with special needs.
As a start, it was decided to establish special areas in each of the bank's 20 busiest branches. They were equipped with interactive touch screen kiosks, providing customers with information about the latest community banking initiatives.
Francesca McDonagh, HSBC's head of personal financial services in Hong Kong, says the feedback from customers and staff has been positive. The senior team's contribution has helped improve the bank's services and strengthened client contacts.
'I would encourage other institutions to be flexible and open-minded about recruiting people who have retired, but still have an active role to play in the community,' she says.
The senior workers, who are on duty for nine hours a week, have responsibilities that include directing customers to the appropriate counters for different banking services, showing how to make the most of online services and promoting the use of ATMs among elderly customers.
