Japan's Fujifilm has helped create millions of pretty pictures, but facing the loss of its traditional film business the company has gone a step further.
With digital cameras expected to soon relegate film to the museum, the Japanese brand has embarked on a quest for beauty of a different kind - a line of popular skincare products.
Fujifilm will launch the range in Hong Kong and on the mainland on Monday after having sold the products through 4,000 outlets in Japan since 2007.
Hong Kong and the mainland will be its first overseas markets for the line.
'Skincare products will be a new cash cow for us,' said Stanley Sun Tao-hung, executive director of China-Hongkong Photo Products Holdings, which has been a distributor for Fujifilm camera products since 1968.
Sun said a flagship shop for Fujifilm's skincare products would open soon in Central, while on the mainland, the company would rely on the internet to generate sales.