Green brief for eco-friendly designers

A commitment towards environmental sustainability among consumers has underscored the demand for eco-friendly lingerie.

Triumph International, an underwear manufacturer, is just one brand incorporating materials such as organic cotton and bamboo charcoal into its Eco Chic and Organic Everyday series.

'Our organic cotton is cultivated without any use of synthetic fertilisers, herbicides for weeding, toxic insecticides or chemicals for farming, and has a low impact on the environment. Bamboo charcoal is naturally breathable, antibacterial and deodorising,' says Dianna Chan, head of marketing for ladieswear at Triumph International.

The brand is looking at integrating further fashion elements into its Eco Chic series, including the use of natural dyes on decorative prints, Eco Chic lace cotton and embroidery designs.

Aside from comfort, consumers are also looking for underwear collections that deliver body-enhancing effects. Triumph's butterfly effect bra is, for example, one new product gaining popularity. Its 45-degree wing-shaped symmetry, reflecting the shape of a butterfly, delivers maximum support and sexy elegant comfort.

'The centralised push effect and slim side silhouette enhance the sexy cleavage, and it is one of the latest trends of ladies' underwear,' Chan says.

Other emerging trends are featured in Triumph's Shape Sensation Collection, with the use of lighter and smoother materials, a contrast to the traditionally thick and heavy-set materials used in shape underwear.