Customers in ever-growing numbers are heading to Life's A Breeze on the 16th floor of Horizon Plaza, as they realise the cost savings and environmental benefits of using fans instead of air conditioners. 'Indeed, new research shows the incredible new health advantages of having fans and not using air conditioners,' says Jennifer McBride, director of Life's a Breeze. Research from Canada, she says, has proved a ceiling fan in a baby's room can reduce the risk of Sudden Infant Death Syndrome by up to 70 per cent. 'Fans can also help to stop mould spores settling. 'It is far healthier for children with asthma and allergies to sleep with a ceiling fan on rather than the air conditioning,' McBride adds. The only dedicated fan shop in Hong Kong offers a massive range of high-quality ceiling, wall and floor fans, and outdoor cooling systems. Up to 60 styles of fans are available, and these are mainly from the United States, Australia, Italy, Malaysia and Brazil. The fans meet consumers' requirements for superior quality, functionality and great looks. There are modern fans perfect for indoor use, classic fans with antique woven bamboo blades and wicker narrow blades, plus outdoor mist fans, and all-weather fans designed for outdoor coastal and tropical use. 'A lot of our customers want to install a ceiling fan because they want to try to use the air conditioners less. They are looking to save money in the long-term on electricity; they are concerned about the health and well-being of their families and are looking for environmentally clean products,' McBride says. Aside from a fan, which is quiet and provides excellent and reliable flow, customers' preferences can vary from clean and simple styles, which don't detract from the decor and can blend into the setting, to fans that can be the centre of focus or placed where a chandelier once was, complementing the room theme and all the colours. Some of the store's newest offerings include a wicker floor fan from Italy's Gervasoni and a Cabo Frio fan that has been damp rated to resist the humidity of the tropics and is suitable for use indoors or outdoors under cover. It is made by Hunter Fan Co in the US. McBride also points out that not everyone in Hong Kong owns their homes, so all fans can be moved time and again.