This year, the hairy, unkempt caveman look is out and the well-groomed Mr Slick is in.
Even Brad Pitt, twice voted Sexiest Man Alive by People magazine, couldn't pull off the caveman appearance, judging by the number of criticisms found online when he sported a beard.
Apart from being well-shaven, men are also putting more effort into caring for their skin nowadays, and many head-to-toe treatments are available at pharmacies for them.
One of the most frustrating problems faced by men and women are the ever-increasing lines and wrinkles on their faces, as skin loses elasticity.
Working late nights and staring at the computer screen, along with overexposure to sunlight, can lead to dark circles around the eyes, puffiness, lines and wrinkles, and sagging skin.
Clinique's Skin Supplies for Men Age Defence for Eyes (HK$220/15ml) helps ease these problems, with collagen production, anti-irritants and moisturising substances.