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SCMP Reporter

Interest in sports and fitness has grown with the excitement generated from the 2008 Beijing Olympic Games, and next month's Asian Games in Guangzhou.
Sports Source Asia 2010 is an ideal trading platform for suppliers and buyers. Its 4th edition will run from tomorrow until October 29.
More than 190 exhibitors from 10 countries and regions are participating this year, including four group pavilions, from Ningbo and Zhejiang on the mainland,  South Korea and Taiwan.
Hong Kong's exports of sporting goods increased 7 per cent to HK$27 billion in the first eight months of 2010, from the same period last year. The top five export markets are the United States, Japan, the mainland, Germany and Britain. The city's import of sporting goods was up 14 per cent from January to August last year.
The show's largest exhibitor is Fujian Hongxing Erke Sports Goods Co,  which will display its latest collection of sports clothes and accessories.  
Some of the exhibitors have chosen to have their stalls in specific areas of the fair, such as  the Premium Zone,  which highlights top-quality products with strong branding, and the new  Fitness Zone.  
Among the many companies showing products at this year's event is Californian Products (HK), which is promoting one of its best-sellers, the Swingstick, a 1.62m-long fibreglass rod filled with granulate, and whose both ends  carry 150-gram weights.  
Users who follow the instructions of an accompanying DVD can perform a variety of exercises with the stick to get a full body workout that particularly helps strengthen the trunk and back muscles to  prevent problems such as slipped discs.
Wah Lam Building Materials specialises in making lockers, cubicles and sports floors. Its assistant account manager, Ray Lee, says the company will present lockers and cubicles made with glass at the fair.
'The glass is frosted so that people cannot look into them,' he explains. 'The benefit of the glass is that it's durable and easy to clean and maintain.' Another exhibitor, Mapjack, takes workouts and adventures to a  new level. 
Its GPS-based gadgets for bikes can help users to not only monitor the distance and speed they have travelled, but also guide them back the way they came, so they won't get lost. 
Steffen Wild, managing director of Mapjack, says the company also has camera-based items where minisports cameras can be put on sunglasses, ski goggles and even scuba masks so that sports enthusiasts can record their outings and then put them online.
Special events will also be held during Sports Source Asia 2010. These include two sessions of the Sports Parade Show held on the afternoons of October 27 and 28, with models presenting the latest sports clothing and accessories.
Following this fashion presentation on October 27,  Michael Leow, CEO and founder of Creative Trends Services will give a seminar entitled 'Sportswear Design Trends Forecast for Fall/Winter 2011/12'. The next day, visitors can also attend a seminar on 'Understanding Size China and Application to Design of Sportswear and Equipment', focusing on sportswear design and development.
Where and when
Venue Hall 3, AsiaWorld-Expo
Date and time  Tomorrow, 10.30am-6pm; Thu-Fri, 10am-6pm
Website www.sportssource-asia.com  
Buyer registration Trade visitors can register for a free admission badge through one of the following channels: Smartphone Info Site where you can download HKTDC fairs on the iPhone App Store, BlackBerry App World or Android Market; or through the Mobile Info Site at hktdc.com/wap/en.



Hi-tech fitness equipment and gadgets on display at fair