While many people spend years searching for their passion in life, Ken Hui at 29 can claim that work has stopped being just a job and has become a pleasure.
'Advertising and I are a good match. I'm enjoying myself in a playground every day ... [and being paid] to create something interesting,' says the associate creative director of TBWA, a global advertising agency with clients such as Levi's and Standard Chartered Bank.
The Polytechnic University alumnus has built his reputation since he graduated in 2003, having worked for several advertising agencies and won awards along the way. In 2006, he won a HK$250,000 scholarship from the Young Design Talent Awards run by the Hong Kong Design Centre, which enabled him to attend a one-year master's programme in advertising at Buckinghamshire New University in England.
What is your role at TBWA?
I lead a team of arts specialists and copywriters, and oversee the development and execution of creative concepts in [advertising] campaigns.
How do you balance your personal style and a client's needs?
