Movie distributors and charitable organisations sure find ironic ways to promote their programmes. Two months ago, film distributor Edko paired the film Resident Evil - which stars a heroine who gained super powers by using drugs - with the Rotary Club of Admiralty for an anti-drug charity gala premiere. On Monday night, distributors Fox held a charity gala premiere for the film Unstoppable at the Convention and Exhibition Centre, to raise funds for non-profit-organisation Help Actually, which provides financial and physical assistance for accident victims. The film is about a runaway train carrying inflammable material that could wipe out a city. The usual group of socialites and celebrities, including Michael Wong Man-tak and MC Jin, turned out. 'Accidents cannot be prevented - they can strike at any time,' said Janice Cheung, chief executive of Help Actually. The characters in this Tony Scott-directed film, which is billed as 'Die Hard meets Speed', sure could use such a foundation. The premiere tickets, priced at HK$1,000 a pair, were sold out. All proceeds went to the Help Actually fund. For information on Help Actually, visit www.helpactually.org .