In a nation that borders both Brazil and Argentina, it's little wonder football is a way of life in land-locked Paraguay.
And yet, shoehorned between two of the giants of the global game, Paraguay have occasionally emerged from the shadows of their more illustrious - and significantly larger - neighbours to shine on the international stage.
Paraguay have twice been crowned Copa America winners, but no achievement in the past is capable of matching that of this year's World Cup, where the country reached the quarter-finals for the first time.
Coach Gerardo Martino brings his team to Hong Kong after a last-eight finish in South Africa that saw Paraguay emerge from the group stages, having seen off defending world champions Italy.
Those performances in the opening stages of the competition were enough to make the world sit up and take notice.
After holding Marcello Lippi's Italy team to a 1-1 draw in their opening game and a 2-0 win over Slovakia, a 0-0 draw with New Zealand meant the Paraguayans had done enough to not only progress to the second round, but to win their group.