Cartier has been a respected brand for so long. How do you stay competitive?
Extreme refinement of the workmanship is prerequisite; this is the basis of the definition of high jewellery at Cartier. In addition, our excellence in craftsmanship, style, originality in design and inspiration, everlasting elegance and audacity, well-balanced proportions, and innovative colour schemes are the values that make Cartier distinct and recognisable.
What direction is Cartier taking now from a technical perspective?
Reviving a proud tradition in watchmaking, Cartier is continuing to develop high-end, in-house movements showcasing the Geneva Seal and equipping its timepieces with movements developed entirely in-house. This testifies to Cartier's sophisticated timepiece manufacturing techniques.
At the end of last year, Cartier continued to push the brand's creative boundaries, making history by introducing the ID ONE concept watch: the first timepiece in the world that required no adjustment at any stage. This was achieved through a combination of advanced component production and the shock-proofing of the mechanism.
Which Cartier collection is presently the most sought-after and why?