Cartier has been a respected brand for so long. How do you stay competitive? Extreme refinement of the workmanship is prerequisite; this is the basis of the definition of high jewellery at Cartier. In addition, our excellence in craftsmanship, style, originality in design and inspiration, everlasting elegance and audacity, well-balanced proportions, and innovative colour schemes are the values that make Cartier distinct and recognisable. What direction is Cartier taking now from a technical perspective? Reviving a proud tradition in watchmaking, Cartier is continuing to develop high-end, in-house movements showcasing the Geneva Seal and equipping its timepieces with movements developed entirely in-house. This testifies to Cartier's sophisticated timepiece manufacturing techniques. At the end of last year, Cartier continued to push the brand's creative boundaries, making history by introducing the ID ONE concept watch: the first timepiece in the world that required no adjustment at any stage. This was achieved through a combination of advanced component production and the shock-proofing of the mechanism. Which Cartier collection is presently the most sought-after and why? Our fine watchmaking collection is most in demand as customers become more sophisticated, thanks to greater access to specialised watch and jewellery information through watch publications. As customers know more about watches and watchmaking, the demand for mechanical movements grows. Cartier was one of the first brands to enter the mainland market. What inspired that move? Entrepreneurship plus the audacity of the Cartier DNA. When Cartier becomes the forerunner, we seize opportunities and others have to follow us. Other brands do not understand how we secured the chance. We seized the first opportunity that emerged. Cartier set foot in China in 1992 and there is now a huge mainland market. We are ambitious in opening more new shops in the major cities. In the next few years, the second- and third-tier cities will have huge potential and room for development. We have plans to open at least five new boutiques every year. Opening Cartier boutiques in second-tier cities lets customers have an intimate experience of our service. They can appreciate every aspect of our product in a refined ambience and gain a deeper understanding of how Cartier got to be crowned 'Jeweller of Kings, King of Jewellers'. An increasing number of customers in these second-tier cities are showing greater appreciation for luxury products, so we are exploring these cities to consolidate Cartier's pre-eminent position.