What timepieces did you launch to celebrate your 150th anniversary? To celebrate the 150th anniversary, Chopard has developed four new movements: The L.U.C 4TQE, the L.U.C 1TRM, the L.U.C EHG and the L.U.C 1.010. These four calibres, which respectively equip the L.U.C 150 'All-in-One', the L.U.C Engine one Tourbillon, the L.U.C Louis-Ulysse - The Tribute, and the L.U.C 1937, further consolidate Chopard manufacturer's status as one of the leading manufacturers of high-end watch movements. For ladies, we have launched the Happy Sport '150th anniversary edition', as well as the new Imperiale Collection. After 150 years, what does the brand stand for? A passion for excellence. Has anything changed over the years? From the founding family to that of Karl Scheufele, who took it over in 1963, Chopard continues to be governed by its enduring principles, including a taste for excellence, the pursuit of quality, creativity and innovation, independence and fundamental human respect. Over the past few decades, Chopard has explored global horizons while remaining true to its two core fields of competence: watchmaking and jewellery. For watchmaking, the company returns to its roots and founded a watch-manufacturing company in Fleurier, in the Swiss Jura, in 1996, dedicated to the production of mechanical L.U.C movements. In 2008, the creation of the Fleurier Ebauches SA company was established. What more does the brand hope to achieve? Being a true watch and jewellery maker, Chopard will continue to maintain its exclusive and qualitative approach to the market. We will also continue the research and development of the watch factory and expand the production capacity to meet the high demand in the market.