Asian buyers are attracted to Strata SE1, the tallest residential building in central London, by its spectacular architecture and design, soaring height, proximity to universities, the City and the West End and its world-class services and amenities.
The building comprises 408 apartments in two towers, with space for shops and restaurants.
'Most of the Asian buyers we have seen so far have children studying in London and are looking for a place that has a great location and amenities,' says James Talbot, director of Savills (L&P).
'They may have some businesses or are simply buying the apartments for investment. Asian buyers are very savvy and appreciate a good quality of life. They are lured to places they are comfortable with, especially when it comes to culture and language. London has a fairly large Asian community and has enjoyed deep cultural and economic ties with Asia for many years.'
Prices range from GBP230,000 (HK$2.8 million) to GBP2.5 million.