To make it easier for visitors to identify the educational programmes that meet their needs at the Education and Careers Expo 2011, the event's organiser has grouped the exhibiting institutions into special themed zones.
Some exhibitors will offer an unconventional range of programmes at the expo.
The education section is streamlined into the 'Hong Kong' and 'Outside Hong Kong' subsections, says the Hong Kong Trade Development Council (HKTDC), which organises the expo.
Special themed zones include the Creative Education Zone, featuring local and overseas education institutions and organisations in the creative field. These institutions present opportunities for further education and career development in the cultural and creative industries.
The exhibiting institutions in this zone include Hong Kong Baptist University's Academy of Film, New York Film Academy and the Savannah College of Art and Design (SCAD).
'Education has always been an important sector in Hong Kong,' says Benjamin Chau Kai-leung, deputy executive director of HKTDC.
'To cope with rapid changes in society, this year, in addition to prime education institutions from around the world, we have made much effort to provide visitors with a wider variety of information on studies and continuing education, including specialised courses which are rarely heard of in Hong Kong. We hope this will provide diversified and flexible career paths for the interested individuals.'