A scheme has been launched which hopes to enhance the movie-watching pleasure of Hong Kong's more 900,000 visually impaired and elderly people over the next 12 months.
The scheme, organised by CreateHK and the Hong Kong Society for the Blind, is to develop an audio description service for Hong Kong's sizeable visually impaired community.
Wellington Fung Wing, assistant head of Create HK, says there are 120,000 visually impaired people in Hong Kong and 800,000 elderly.
Narrators and script-writers will be trained by specialists at CreateHK workshops and seminars later this year. The training would not only benefit the visually impaired and elderly but would also be conducive to the long-term development of the film industry, Fung said.
Clarence Yang Kut-si, the honorary audio descriptor for The Hong Kong Society for the Blind, said the visually impaired and the elderly represented an 'untapped market' for the film industry that has previously been ignored.
Narration brings an added element to films that can be enjoyed not only by the visually impaired or elderly.