University students in Guangdong are using microblogs in a campaign to help the unattached find friends of the opposite sex.
Their slogan is 'shoot readily to rescue the single'.
It is a twist on a slogan used by Yu Jianrong, a mainland professor and advocate for the poor. Yu launched a nationwide campaign in February called 'Shoot readily to rescue child beggars'.
He invited citizens to put up photographs of child beggars on his microblog - a webpage where a person can post short messages.
Inspired by this idea, university students are posting photos of those who are single on microblogs.
A brief caption includes information like the person's name, age, star sign, major subject, name of college, height, weight and hometown and says something along the lines of: 'He/She ... hopes to meet his/her Miss/Mr Right. If you are interested, send him/her a message.'
About 10,000 students have joined this activity on microblogs hosted by Sina.com. A microblog called 'Shoot readily to rescue singles at Guangdong University of Foreign Studies' already has 5,000 followers.