Some people may think nothing of spending thousands of dollars on the latest fashions, but shop for their underwear at the bargain basement bin. However, the billion-dollar lingerie industry proves that men and women do care what's underneath.
This spring-summer, Triumph reflects fashion's hottest colours with the Open Up Sexy Cushion collection, available in coral orange, baby pink, pearl white and black. Using new 'intelligent memory foam', the range has been designed to gently cradle the breasts, eliminating unnecessary gaps and providing lift and support to the bust. Triumph's lingerie is easily layered under loose-flowing tops or close-fitting garments.
Sloggi has the environment in mind with its Love World collection. It incorporates new eco-friendly Sensitive fabric to provide a level of comfort that is lightweight, silky soft and breathable.
Sloggi Invisible Sense is designed to gently hug the body's contours like a second skin, eliminating any unwanted panty lines. Bras are made using non-pressure under wire.
Sloggi Fairyland offers a fresh look with shimmering fabrics and tantalising combinations decorated with chic prints using Eco Print technology that reduces the water and energy used in production.
Calais lace is at the heart of Chantelle's SS2011 collection, featuring black and silvery white elements enhanced with muted greys and pastel pinks, while neutral shades are subtle and yellows are soft. Earthy tones and intense coppers, along with mahogany and terracotta shades, create a graphic yet chic appeal.