Thousands of DVDs featuring 'Red Culture' subjects have been played non-stop in schools across Chongqing municipality, according to local media.
More than 15,000 sets of DVDs were distributed to each school under the municipality's jurisdiction. Television sets installed in school canteens, LED television sets on campus and school intranets are playing the content constantly, according to the Chongqing Daily, the newspaper affiliated with the municipal propaganda department.
It has been regarded as the latest manoeuvre by the southwestern municipality's maverick Communist Party chief Bo Xilai to promote his political campaign, after earlier this month making Chongqing Cable TV a 'Red Channel' promoting revolutionary culture with neither commercials nor soap operas during the primetime evening hours.
The report said two of the stories, as well as mottoes, featured on the two sets of propaganda videos - The Conviction and Memory: I Love You, China - had been the hottest topics for speeches and debates among schoolchildren in the municipality.
Xiao Mengxin, a student at Chongqing Technology and Business University, was quoted by the report as saying: 'We should upgrade and widen the love we devote to our family members to our mother country and the people' after watching one of the Red Culture programmes.
Bo pushed this ideology since taking charge in Chongqing in late 2007.