A COLUMN written for Sunday Money by four local business people has won a prestigious international Gold Quill award for business communications. Bottom Line, written by Anne Forrest, Cliff Shaffran, Dr Charles Steilen and Debbie O'Hara, won the Gold Quill award of merit from the United States-based International Association of Business Communicators. The column, the only Hong Kong success among nine winners in the Asia-Pacific region, provided information and advice for senior management on marketing and communications. According to Nick Durutta, chairman of the association, Bottom Line was judged among the ''best organisational communications in the world''. Ms Forrest runs her own public relations firm in Hong Kong, Mr Shaffran is managing director of business management group Quicksilver, Dr Steilen is a consultant and lecturer in marketing at the Chinese University of Hong Kong, and Ms O'Hara is managing director of corporate communications group Connective Management. ''Competition tends to be tough and it is very satisfying to win a 'blue ribbon' award,'' said Ms Forrest, a former judge of the awards. Nearly 1,800 entries were received worldwide and nine columns were awarded a Gold Quill. Hong Kong has received only four in the past 10 years.