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SCMP Reporter

APPLE Computer Inc will start selling its new Power Macintosh personal computers in China, about three months after the company introduced the advanced unit in the West.

  Apple introduced the Power Macintoshes to China at a software developers' conference in Beijing attended by more than 600 Chinese software developers, said an Apple spokesman.

  While the three Power Macintosh models sell for between US$1,819 and US$5,309 in the United States, the spokesman said the new units would sell for about 15 per cent more in China because they were imported from Apple factories in Singapore and the US.

  Apple opened its first sales office in Beijing last September and distributes its products through Legend Computer Corp, a Chinese company located in Cupertino, California, where Apple also is based.

  The Power Macintoshes use the new PowerPC chip designed by Apple together with Motorola Inc and International Business Machines Corp.

  Apple has announced plans to put the new chips into virtually all of its new PCs by 1997.

  Apple previously said it had sold about 145,000 Power Macintoshes by the close of the company's fiscal second quarter which ended April 1, or about 15 per cent of the one million models it planned to sell in its first year.

  Apple stock closed at 28 1/4, down one, on volume exceeding 3.44 million shares. It was the 10th most actively traded issue on the US composite.

  The stock dropped after the company withdrew from a technology conference to be held later this month, heightening concern about fiscal third-quarter earnings and sales of its Power Macintosh computers.



Power Macs make it to China market