HORROR or cruelty is out. Instead, dignity and resilience are preferred to arouse sympathy for victims of war.
With that in mind, some of the world's best photographers embarked last year on a project commissioned by Medicins Sans Frontieres, the international humanitarian medical relief organisation, to film those trapped by war.
The photographers from the Paris-based Gamma photo agency came face to face with people in what were then the world's 10 most violent war zones - Bosnia, Somalia, Cambodia, Angola, Afghanistan, Sudan, Liberia, Tajikistan, the Caucasus and El Salvador. All are receiving aid from MSF.
Their pictures highlight the urgency of MSF's work: even the end of the Cold War has not made humanitarian aid redundant. On Monday Hong Kong people will have a chance to view them, with the opening of a four-day exhibition at Pacific Place. It has already been seen in France, Denmark and Britain.
''None of the pictures show any MSF aid workers or the usual image of charity work, or of cargo planes loaded with supplies,'' said Anne Decortis, local representative for MSF.
''We want to focus on the people and their suffering. They were struggling hard to survive despite the harsh circumstances they were in.