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Trading names on the NY exchange

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SCMP Reporter

LOOK at your portfolio of New York stocks. Do you own any shares in Glow Worm, Mad Dog, Slob, Winkie or Cha-Cha? You may well do without knowing it.

Brokers on the floor of the New York Stock Exchange (NYSE) have developed a language of their own which helps, in part, to break up the monotony of a working day which starts at 9 am and finishes at three or even 4 pm.

They have hundreds of nicknames for stocks, based on their ticker symbols, and not all are in good taste.

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A broker on the crowded floor of the NYSE is more likely to call ''buy 20,000 shares of 'Ukelele' '' than he is to use the correct name (Union Carbide Corp, whose ticker symbol is UK).

A few examples of their word plays on stock symbols are: ''Standing Room Only'' from Southland Royalty Co's ticker symbol SRO; ''Dead Head'' from DH, the ticker symbol for Dayton Hudson; and ''Glow Worm'' from Corning Glass Works' symbol GLW.

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''Mad Dogs'' refers to McDonnell Douglas's MD symbol, ''Slob'' is Schlumberger's SLB, ''Big Nose Louie'' comes from Beneficial Company's BNL symbol and ''Hot Pants'' from HP for Helmerech and Payne Inc.

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