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Hunt on for title sponsor

2-MIN READ2-MIN
Nazvi Careem

HONG KONG'S only major international women's tournament has lost its title sponsor - but organisers of the event voted best in the world in its category are already on the lookout for new backers.

Computer company Digital has pulled out of the $780,000 Hong Kong Open, which is part of the Women's Tennis Association official Tour.

Mark Livesey, of organisers Pro Tennis Asia, said: ''We believe they pulled out because of the recession in their industry.

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''It has nothing to do with the quality of the tournament which last year was voted the best US$100,000 event in the world by the players and the WTA.

''It also had the best television coverage, according to the WTA, so you would think that the event would be rolling around in cash. We are talking to a few people although nothing has been confirmed yet.'' The title sponsor would be expected to put in close to $1 million to cover the prize pool and other promotional aspects.

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Organisers are also seeking several subsidiary sponsors to meet the extra costs.

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