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Hotels find room for improvement

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Furama Hotel Enterprises Limited Recommendation: Hold Brokerage: Standard Chartered Securities THE Furama Hotel Group recently surprised the market with strong full-year profit results for the year to March 31.

They were mainly due to the group's recently-commissioned Majestic Hotel and were underpinned by the resurgence in Hong Kong's hotel industry during 1993.

Joint-venture agreements and related hotel management contracts should see the group expanding its presence into China and Vietnam, albeit some years from now.

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These strong results place the counter on a historic price-earnings ratio (P/E) of 19.3 times and a prospective 1995 financial year P/E of 16.8. This forward earnings projection implies a net profit of $140 million.

Given the stock is trading on a 1995 P/E multiple in line with the hotel sector average of 16.6, the brokerage rates the stock as a hold.

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Yip's Hang Cheung Recommendation: Long-term buy Brokerage: Seapower Securities THE company has set up factories in southern China near its toy, electronics, printing, shoe and furniture clients, making it more competitive and reducing transport and delivery times.

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