ATV has been admonished for its live coverage of the opening of the Planet Hollywood restaurant in Hong Kong. The World Channel programme, hosted by Paul Fonoroff and Betty Chan, contained numerous promotional references to the restaurant, said the Broadcasting Authority. And the use of Cantonese and Putonghua broke licensing requirements that English dialogue or subtitles be used. The programme, which ran for several hours, consisted mainly of Fonoroff and Chan briefly questioning dozens of film stars - from the United States, Hong Kong and China - as they entered the restaurant. The warnings are the latest in the long running wave of complaints to the network over its broadcast of the Planet Hollywood ceremony. ATV admitted some mistakes were made during the broadcast - the first of its type and magnitude for the station - but felt the authority was taking a harsh stance. Programme Manager Sandy Li Kit-chung described the broadcast as a ''learning experience''. She said managers had not realised so much promotion would result from the programme, because the focus was on the stars attending the function rather than the restaurant itself. ''We feel the Broadcasting Authority is being a little over-sensitive and harsh with us. ''Sometimes in these situations it is quite hard to avoid things being a little too commercial. It is a very fine line to distinguish what is commercial and what isn't.'' The authority's Chief Entertainment Standards and Control Officer for television, Ip Lup-ng, said: ''These television stations concerned are licensees and so have guidelines which they must follow.'' Ms Li said ATV's language problems during the Planet Hollywood broadcast were difficult to avoid because numerous stars attending the ceremony chose only to speak in Cantonese or Putonghua to ATV's multi-lingual presenters. ATV also reacted with dismay to the authority's rejection of its application to bring the time slot of its Racing Night Live horse-racing programme forward to 8 pm. The authority said moving the programme would clash with family viewing hours, during which horse-racing is not permitted. ATV argues the present 8.30 pm programming time causes races one and two to be missed. Mr Ip said racing broadcasts on weekend afternoons were an exception because of a lack of reprogramming room for delayed broadcasts. The Wharf Cable Movie Channel was warned about language problems of a different sort when slang commonly used by triads was unedited from its telecast of local film Queen Of Temple Street. The authority said it found the dialogue objectionable. It could have been cut out of the film without upsetting its flow. But Wharf Cable's assistant manager of standards and practice, Luk Yan-chuen, said much of the language had been censored and he felt the dialogue referred to by the authority was necessary for the film. ''We are a pay-TV channel, not a public channel, so many viewers expect a different level of standards from us. ''I think maybe the Broadcasting Authority should not classify a certain term as acceptable or totally unacceptable without looking at the whole programme beforehand.''