FEDERAL Express (FedEx) is making a new attempt to set up a trans-shipment centre in Taiwan for its fast-growing courier service. The project is expected to become a model case in the government's aggressive plan to establish Taiwan as a regional business operations centre. Vice-chairman Hsueh Chi of the Council for Economic Planning and Development (CEPD) said the courier service centre would help improve the efficiency of business operations. He said the acquisition of land needed for such operations should not be a problem because they wouldn't occupy too much space. FedEx pulled out of a similar project last year after the Ministry of Transportation and Communications (MOTC) turned down its request to set up the centre at the Chiang Kai-shek International Airport. The ministry rejected the request on the grounds that there would not be enough space to accommodate similar centres if other international or Taiwanese courier services requested the same treatment. FedEx then turned to the Philippines for the project. However, the US firm is now trying to return to Taiwan because the air-traffic service in the Subic Bay area of the Philippines is inadequate for the firm's busy international services. MOTC officials said FedEx will co-operate with China Airlines to use CAL's facilities at the airport to provide the courier trans-shipment service. The MOTC is likely to approve the US$50 million investment project under the new arrangement. Meanwhile, as part of a worldwide corporate initiative to enhance its Hong Kong-Europe service, FedEx has started an extra-rapid Europe By Noon service which guarantees delivery of packages to London by noon the following day, and to all major European cities by noon on the second business day. Shipments of any size can be handled door-to-door at special rates, with money back offered on any items not delivered by the noon deadline (subject to minor restrictions). In line with the Europe By Noon initiative, FedEx is running a ''Ship to Europe and Earn Sogo Shopping Coupons'' promotion. For every five FedEx shipments to Europe (excluding FedEx letters), the customer will be awarded a HK$50 Sogo shopping coupon. These coupons can be accumulated to an unlimited amount and redeemed at FedEx between now and September 30.