IS the adoration of Felix Bieger, the revered Peninsula hotelier who is now its roving ambassador, ever going to cease? Bieger, who recently completed 40 years of exemplary service with Hong Kong and Shanghai Hotels (and marked it with a one-gun salute), has already been given the unique honour of having the Pen's glitzy Philippe Starck inspired rooftop restaurant, Felix, named after him. But yesterday, while we stood in the noonday sun and watched group chairman Michael Kadoorie unveil the Pen's latest fleet of nine Rolls-Royces, we noticed that all the gleaming green Rollers had licence plates that began with the letters FX. The personalised number plates can only signify one thing - Felix, of course. Meanwhile, across the harbour another of Asia's renowned hoteliers, Grand Hyatt GM Peter Jentes (fondly known as ''PJ'') has reached the 40 year milestone in the hotel business - much of it spent with the Hyatt International chain. Would it not, therefore, be too much to ask that the Hyatt take its cue from the Peninsula and name one of its establishments after Jentes? One suggestion that readily comes to mind is renaming JJ's, the Grand Hyatt's popular nightspot, PJ's.