FRAME relays, asynchronous transfer mode (ATM) technology, network management, cable planning and transmission. These are not words that will make the average computer user sit up and take notice, but all are buzzwords in the networking technology industry. This is the market that the upcoming LAN-WAN Asia '94 conference and workshops are expected to examine. The conference is scheduled for October 3-7 at the Hotel Furama Kempinski. ''At LAN-WAN Asia '94, we are aiming to offer strategic and planning advice on networking,'' Michael Cherrington, executive director of technology, infrastructure and finance, at the Institute for International Research (IIR), said. His company is organising the conference. ''Our targets are corporate and government users of networks, telecommunication carriers and service providers, industry suppliers and equipment manufacturers,'' Mr Cherrington said. Asia's inclination to adopt networked computing would be discussed, Mr Cherrington said. ''Everybody in Asia is moving towards LANs in offices. Asia has traditionally been behind here, but places such as Hong Kong, Japan and Singapore are catching up fast,'' he said. There was also a growing trend towards wide area networks (WANs) that connected LANs across cities and countries. ''We will focus on the needs of people as they follow these trends,'' Mr Cherrington said. If anything will be a hot topic at LAN/WAN Asia '94, it will be ATM and frame relay technology. Frame relay technology was already in use, but ATM technology was only just beginning to be seriously examined in Asia, Mr Cherrington said. Suppliers and operators who have been at the forefront of ATM technology development in the United States, Europe and Japan will speak at the seminar on their experiences. Speakers will include Nancy Agosta, senior telecom consultant with IBM Integrated Systems Solutions in the US and chairman of the ATM Forum User Business Requirements Group; and Alan Taffel, vice-president of Alcatel Data Networks and president of the Worldwide Frame Relay Forum. The forums these speakers participated in were groups set up to co-ordinate development efforts in their relative technologies worldwide and help establish standards, Mr Cherrington said. One of the major sponsors of this year's event was networking company Datacraft Asia, he said. Datacraft Asia managing director Des Althorp is expected to play a leading role in a number of sessions at the conference while Bill Brindle, the company's chief network design consultant, will discuss implementation of the next generation of digital data networks in Asia, he said. Hardly any hi-tech conference seems capable these days of going ahead without mentioning multimedia communications or the information superhighway. LAN/WAN Asia '94 is no exception. Philip Dodds, executive director of the Interactive Multimedia Association, is scheduled to discuss multimedia network development progress and applications. Ronald Kemper, president of Kepmer Technologies, will speak on the multimedia communications revolution for information service providers. The relevance of the information superhighway to the Asia-Pacific region will be considered by Leigh Baker, director of business development and telecommunications at Oracle Asia-Pacific. Ray Hunt, from the computer science division of the University of Canterbury, New Zealand, will discuss the importance of the Internet's services and applications, scope for expanding its commercial role and how to get cost-effective access to the Net. Although almost all the speakers at LAN/WAN '94 had connections with commercial organisations that played leading roles in the global networking industry, they had been asked not to push their own products but to give general papers on their experiences and to offer their views and advice, Mr Cherrington said. ''It is a real problem for corporate network managers to decide what to invest in and where to go [with networking],'' he said. ''Providers always push their products. We hope LAN/WAN Asia '94 will be able to offer corporate network managers some impartial guidance.'' Attendance fee for the LAN/WAN Asia '94 conference is US$1,895. The conference plus one workshop cost US$2,395. The conference plus two workshops cost US$2,795 to attend.