A WATERED-DOWN version of haute couture for men comes to Hong Kong next week as one of France's leading fashion labels introduces its new tailor-made suits to the territory. The Paris-based house of Lanvin has chosen Hong Kong as the first overseas location for new and established clients to have their measurements taken and to select fabrics. The trousers and jackets will then be made up at the Lanvin atelier in Italy. The company's menswear director, Massimo Lupo, who arrives in Hong Kong on Sunday for five days to take orders, said he believed local customers would be interested in ''real made-to-measure''. ''This service has been successful in Paris and so we decided to extend it to all Lanvin outlets in the world, starting with Hong Kong,'' Mr Lupo said from Paris. Still, this is made-to-measure with a twist; clients wear a standard off-the-rack suit which is then measured by Mr Lupo, after which they select one of 500 available fabrics. ''We follow the alteration the customer needs, whether a shoulder needs to be lowered, the sleeves made longer, or if they want a particular suit single-or double-breasted,'' he said. ''With this service, a client can choose the fabric and style which is something that cannot be done in a normal ready-to-wear line.'' Customers at Lanvin's Rue Faubourg St Honore store can have access to top-of-the-line tailoring, where suits are designed individually and fitted on their body. The new system, which Mr Lupo will introduce to Hong Kong, is halfway between these one-off suits and ready-to-wear. ''We will be offering patterns that are already in existence, although clients can make their own modifications,'' he said. ''The difference in the price between this and ready-to-wear is about 25 per cent, whereas when it is fully custom-made it would be double the price.'' The made-to-measure suits will be of the same high quality as the Paris custom-made variety. ''The only difference is you can select the fabrics you like in the style you like,'' Mr Lupo said. ''Each body shape also varies so much that often it's hard to find something off-the-peg that fits perfectly.''