A NATIONAL corporation that promotes Malaysia's export products has just launched its inaugural trade journal. The Malaysia Trade Quarterly mirrors Malaysia's various industries from technology to furniture, services, new products and trade policies. It also offers , information on trade fairs and profiles of industrialists. It is published by MATRADE, the Malaysian External Trade Development Corporation, which is part of the Malaysian Ministry of International Trade and Industry (MITI), headed by Minister Rafidah Aziz. Information in the magazine will help entrepreneurs ''identify possible areas of mutually beneficial partnership with Malaysia''. In the first issue, details of foreign trade, obtained from government organisations and the central bank, Bank Negara Malaysia, are illustrated with colour graphics. Malaysia's main export markets - the European Community, the United States, Japan, and Singapore - and imports are illustrated with values in US dollars. Imports and exports are broken down by market share. The quarterly includes a brief interview with Ms Aziz. She discusses the economy, the role of MATRADE, Malaysia's competitive advantages and the ASEAN free-trade area. Aside from the investment and trade-related heavyweight material, a column provides a general introduction to doing business ''The Malaysian Way''. It says: ''. . . We like strong rulers and with age comes wisdom and authority, so it is often taught in the household - the same generally applies in the work environment . . .'' Touching on religion's influence on business, it says: ''As in Hong Kong, the consultation of fung shui experts is also practised among the Chinese community here. Muslims favour 'religious blessings' with prayers performed by an imam [a priest] at ceremonial openings or launches.''