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SCMP Reporter

INTERNATIONAL fairs help new jewellery manufacturers to test the market and evaluate trends.

   These trade exhibitions also inspire novice designers of gold jewellery.

   The Chuk Kam Jewellery Design Competition 1994 showcases the talents of Hong Kong in this field.

 It is being organised once again by the Hong Kong Jewellers and Goldsmiths' Association in conjunction with the World Gold Council and the Hong Kong Trade Development Council (HKTDC).

   Pure 24-carat gold jewellery, or chuk kam, items are the most sought after in the territory.

   To cater to the market demand for chuk kam, manufacturers constantly update their jewellery.

   The design contest is open to all, but participants should secure sponsorship from Hong Kong jewellery companies.

   Participants can find guidelines in a book produced by the World Gold Council.

   The guide will give an idea about the general trends in gold design worldwide.

   A spokesman for the Hong Kong Jewellers and Goldsmiths' Association said the contest would stimulate creativity in the design of chuk kam jewellery and help improve workmanship.

   While keeping up with trends in the local market, it has also become increasingly important for the industry to maintain its appeal for chuk kam jewellery in the markets overseas.

  In previous contests, designers have submitted sketches of rings, earrings, bracelets, chains, brooches, pendants and sets comprising three pieces.

   To select the best designs, the judges will look for the best use of the material, a design's appropriateness to contemporary fashion, aesthetics, originality and craftsmanship.

  Winners will be announced and awards presented at a gala evening at the Grand Hyatt Ballroom tonight.

  This year's contest has attracted 49 entries and 19 of the designs submitted were selected by the judges.

  Judges include Legislative Councillor Christine Loh Kung-wai; an official of the World Gold Council, Emily Li; the chairman of the Hong Kong Diamond Bourse, Hui Chek-wing; and the assistant chief designer of the HKTDC, Rebecca Wong.

   Wide exposure is the first prize, since the best jewellery designs will be displayed at international jewellery events scheduled for Hong Kong over the next six months.

      To cater to the market demand for chuk kam, manufacturers constantly update their jewellery.



Contest showcases pure gold