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INTERNATIONAL fairs help new jewellery manufacturers to test the market and evaluate trends.
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These trade exhibitions also inspire novice designers of gold jewellery.
The Chuk Kam Jewellery Design Competition 1994 showcases the talents of Hong Kong in this field.
It is being organised once again by the Hong Kong Jewellers and Goldsmiths' Association in conjunction with the World Gold Council and the Hong Kong Trade Development Council (HKTDC).
Pure 24-carat gold jewellery, or chuk kam, items are the most sought after in the territory.
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To cater to the market demand for chuk kam, manufacturers constantly update their jewellery.

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