IT'S coming up to the time for the Hong Kong Jewellery and Watch Fair - not to be confused with the Hong Kong International Jewellery Show and the Hong Kong Watch and Clock fair. Confused? It's not difficult. The Hong Kong Watch and Clock Fair, organised by the Hong Kong Trade Development Council (TDC), finished early this week. And on Sunday it's time to start up the band for the Hong Kong Jewellery and Watch fair organised by Headway Trade Fairs. For the last three years, Headway has had to put up with a similar sounding show in the same venue running a week before its own show, which was started in 1983. But maybe the TDC has had its comeuppance. We heard from two exhibitors that this year's TDC show was remarkably empty, with hardly anyone walking about and some exhibitors wanting to shut their stalls to go shopping. However, when the TDC figures came through last night they were rather baffling, showing attendance up five per cent. Oh, well. Both exhibitions are held in the Convention Centre, and normally private firms like Headway get a guarantee from the centre that no-one else will run a similar show 30 days before or 45 days after its own. But not Headway. Incidentally, the TDC owns the Convention Centre and selects the company which runs it. Diamond cluster ONE jeweller pointed out yesterday that never before have so many similar trade fairs been running at pretty much the same time. This is the schedule for a busy watch and jewellery executive in Asia this month. Start at the Bangkok Gems and Jewellery Fair on August 31, then split into two on September 2 because the Hong Kong International Jewellery Show starts before the Bangkok fair ends. This Hong Kong fair ended on September 5, and the next day the Japan Jewellery fair opened, shutting on the eighth, to make it time to head back for the Hong Kong Watch and Clock fair the next day, then send half your body to Sri Lanka for a gem and jewellery show which starts a day later. They both ended on Tuesday, leaving yesterday as only one of two days during the month without a fair. Today is the first day of the Taipei International Jewellery and Timepiece Show. Then on Sunday it's the Hong Kong Jewellery and Watch Fair until September 22, leaving September 23 as the only other day this month without a show. The last week of September finishes in style with Shanghai Jewel Time '94, GoldAsia in Singapore and the Seoul International Jewellery and Watch Fair. 'These jewellery exhibition companies are in danger of killing the goose that lays the golden egg,' was one comment. Calling the tune ONE of the students hanging around offices for work experience spent a jolly summer doing an efficiency report for his employers, a large fund management firm. His conclusion: it was sloppy, badly managed, wasteful and there was almost nothing that couldn't be improved. One hour after handing the report to the boss, it came back with the terse comment: 'This is not the kind of report we want to see.' Tut, tut. What rubbish are they teaching at universities these days? Everyone ought to know that the first rule of writing reports is never criticise the person who commissioned it.