DISCRETION being the better part of valour, all we need say is that he runs a long established multi-million dollar family business.
Arriving in Hawaii with his wife and children on vacation, they've hardly checked into their luxury hotel on Waikiki than he settles himself down in a deck chair on the beach.
The after effects of jet-lag combining with the tranquillity of his surroundings, he was soon in blissful repose - waking up several hours later to find the front of his body grilled medium rare under the fierce sun.
Being a fashionable sort of fellow, he felt that to be seen on one of the world's most famous stretches of beach with the two sides of his body carrying distinctly different shades was pretty bad form (possibly a pigment of the imagination this, but there you go).
So the next day he went back on the beach and this time lay on his stomach so as to ensure an even tan.
At this point we should backtrack and mention that because of the pressures of work he had not been able to visit his personal hair stylist Rodger Craig and, therefore, left Hong Kong on vacation with fairly long hair.
