DISCRETION being the better part of valour, all we need say is that he runs a long established multi-million dollar family business. Arriving in Hawaii with his wife and children on vacation, they've hardly checked into their luxury hotel on Waikiki than he settles himself down in a deck chair on the beach. The after effects of jet-lag combining with the tranquillity of his surroundings, he was soon in blissful repose - waking up several hours later to find the front of his body grilled medium rare under the fierce sun. Being a fashionable sort of fellow, he felt that to be seen on one of the world's most famous stretches of beach with the two sides of his body carrying distinctly different shades was pretty bad form (possibly a pigment of the imagination this, but there you go). So the next day he went back on the beach and this time lay on his stomach so as to ensure an even tan. At this point we should backtrack and mention that because of the pressures of work he had not been able to visit his personal hair stylist Rodger Craig and, therefore, left Hong Kong on vacation with fairly long hair. Anyway, back to Waikiki beach where he is aroused from his slumber by someone caressing his neck. Holding his position just for a few seconds to ensure he wasn't dreaming, he jerks back his head on hearing a manly voice whisper: 'Would you like me to rub some lotion on your back?' As he sits up startled, the deep-tanned beach Lothario flees into the distance. 'Would you believe it?' he exclaimed, 'the guy saw me lying on my stomach and thought I was a woman sunbathing topless.' Since this episode called for urgent remedial action he headed straight for the hotel barber shop where he ordered a haircut that left no doubt as to his gender - from the front, back and side.