CHARACTER watches are all the rage, with cartoon heroes such as Snoopy, Garfield and Popeye scoring high in the popularity stakes. Pyxis Enterprise (HK) is the official licensee for the manufacture and distribution in Asia of these famous characters and other cartoon favourites. 'Character watches are always popular because they complement a whole range of merchandise, such as clothing and stationery, which kids love,' said managing director Anthony Wong. 'And they also appeal to lively teenagers and fun-loving young adults with a sense of humour.' The watches sell particularly well in the region because the characters are well-established in the public's mind. 'In Asia, we rely heavily on the retail market and our extensive distribution network supports us in guaranteeing sales,' Mr Wong said. 'One new watch for every range is released on to the market every month, which gives the product lines fresh exposure and maintains consumer interest.' Pyxis handles more than 800,000 timepieces a year. In addition to its licensed brands, it is responsible for several leading makes, including Satchi timepieces worldwide.