CREDIT Suisse Asset Management is staking its claim among the growing number of fund management groups seeking regional institutional funds.
The wholly owned subsidiary of Credit Suisse, which has about US$260 billion under management, is setting up a permanent marketing operation in the territory.
The head of marketing and chairman of its asset management division, Robin Berrill, said it would be chiefly targeting corporate treasuries but would also aim for insurance, pension and equity funds.
He said: 'We have decided to increase our marketing commitment worldwide. The first place is here because it is the most dynamic economic region in the world.' The two-man team will also be seeking business from companies and institutions in China, Taiwan, South Korea, the Philippines and Thailand.
A wave of major European and American fund management groups are now courting corporate treasury and institutional funds in the region.
Last week, Global Asset Management held a series of seminars and workshops in a bid to drum up local backing.