LOVERS of the potato chip are in for a treat at the 32nd Hong Kong International Industrial Products Exhibition. Manning a stand to tantalise the taste buds is Clifford Foods, which has a new line in crisps to suit all tastes. The company has a special production method which produces lighter potato chips with less fat than their market contemporaries and a higher nutritional content. Clifford Foods was formed in March last year and is targeting Hong Kong and China for its new range of snacks. The potato chips come in three product lines, with a special brand line aimed at the youngsters. The company is licensed to use Disney characters in its marketing. The products, ranging from original potato chips to a variety of flavours to a line of pork rinds, are manufactured in Canada and the United States. The packaging is printed in Italy, giving the chips a truly international flavour. The snacks come with a distinctly American marketing feel. Clifford Foods believes the US product image is one that will be successful throughout Asia, hence the name of the snacks 'JJ Americans'. The company, which has fulfilled the quality requirements of the Snack Food Federation and the European Snacks Association, even boasts a no-cholesterol level for its potato chips and says they are the healthiest chips around. 'We are very much looking forward to the exhibition as it will give us a chance to show the public just how good our potato chips are,' Vera Pang, Clifford Foods director of sales and marketing, said. 'They will be able to see the difference in the way they look as compared to current brands on the market and, most important of all, they will be able to taste the difference. 'The exhibition will be great fun for the public and for us. We are sure that once they come into contact with our product, they will be back for more,' she said. Although the potato chips are currently made in Canada and the US, the company is considering setting up a production base in China.