ATV's Hitler advertisement is in poor taste

PUBLISHED : Wednesday, 16 November, 1994, 12:00am
UPDATED : Wednesday, 16 November, 1994, 12:00am

ALLOWING the running of the disgusting advertisement, 'With 90 per cent of Europe under his control' (South China Morning Post, November 14) is irresponsible newspaper management.

Not running the ad undoubtedly would have cost the newspaper advertising revenue, but that would have only been money. Carrying filth which dignifies one of the most heinous crimes in the history of humanity carries the newspaper to the very brink of moral bankruptcy.

Hitler's madness between 1933 and 1945 resulted in the murder of 11 million people, six million of whom where Jews. To run an ad suggesting that, had Hitler had the services of your advertising client he could have succeeded in finishing what he started, condones the barbarism of Hitler. Many people gave their lives to stop Hitler, and thank God for their courage.

Ads suggesting that there are people such as your client who have the means to ensure that the next Hitler can succeed, negates the ultimate sacrifice that all of them made. At the very least, such an ad is an example of extremely poor taste. Some might argue that no one could possibly have thought the ad was serious. To them I reply that some things are so horrible that can never be spoken of tongue-in-cheek.

'Final solution' is not a clever advertising slogan promoting successful entrepreneurial endeavours. The words signify genocide, which can never be taken lightly. The ad - and your carrying it - is an insult to the memories of all of Hitler's victims.

RABBI HOWARD KOSOVSKE United Jewish Congregation of Hong Kong