Opened in October last year, the Langham Xintiandi says its MICE business is significantly moving in a positive direction. 'Since the opening, we have handled several MICE events, each taking around 100 rooms. We have been very proud of the results and anticipate that we will be growing our share of the luxury segment of the MICE market,' says Jorgen Christensen, executive assistant manager - sales and marketing, the Langham Xintiandi, Shanghai.
Christensen says for MICE business, a strong selling point is its location and new facilities that provide something special to customers, such as high-ceiling meeting venues with many rooms and breakout spaces. 'Our facilities are exceptional, and given our location in the heart of Xintiandi, we offer a variety of choices for MICE guests after an intensive day,' he says.
