The Sino Group of Hotels reports a strong recovery in MICE business over the past year at its four Hong Kong properties: Royal Pacific Hotel & Towers, Hong Kong Gold Coast Hotel, City Garden Hotel and Island Pacific Hotel. The growth was partly attributed to emerging markets such as the mainland and India.
It has been noticed that MICE clients are more cost-conscious and tend to spend less on a per-person basis.
Kevin Chuc, general manager of Royal Pacific Hotel & Towers, says that over the past year, the hotel saw an increase in incentive travel, especially from Southeast Asia. At Hong Kong Gold Coast Hotel, manager Robert Hon says MICE business regained momentum last year, especially from Asia-Pacific, with the number of events increasing 90 per cent.