If a company wants to stand out from the crowd, they call someone like Michael Miller Yu Fong-jo. Yu is a branding designer - someone who helps businesses design the overall image for their products and services.
The products can be totally new or just needing an overhaul.
Young Post talks to Yu, the director of Creation House, about his job as a branding designer.
Requirements
The branding industry demands the combined skills of a designer and marketing officer. You don't only design logos and graphics, but you also package and promote products.
You need to be good at graphics because you have to draw images for pamphlets and posters. But you also have to be creative. 'You have to capture the essence of a client's brand ... and create an impact, so people will remember your product,' Yu says. On top of that, brand designers need a sharp marketing sense and good research skills. It is important to read a lot, spot trends and keep an eye on your competitors.
