The launch of The Tower, a new luxury residential development in the heart of central London, will give investors the chance to be part of a truly unique project.
At 50 storeys and 180 metres high, it is set to be one of the tallest residential buildings in Europe, offering not just spectacular views across the historic landmarks of London's famous skyline, but also providing the pinnacle of sophisticated city living.
Designed by award-winning architects Broadway Malyan, The Tower is located at One St George Wharf in London SW8, on the south bank of the Thames. It will feature 223 highly specific and much coveted homes. These will include one-, two- and three-bedroom apartments, two duplex units and a stunning triplex penthouse.
'We anticipate very strong demand from Hong Kong because it is an educated market with a proven track record of investing in central London property,' says Mark Griffiths, managing director of St George South London, which is developing The Tower.
Piers Brunner, Asia CEO for Colliers International, which is marketing The Tower in Hong Kong, says the timing is good for anyone looking to invest in the British property market.
'The overall sentiment in Asia towards British properties is generally positive and, with interest rates near insignificant, many investors are looking to diversify their portfolios,' Brunner says. 'Core districts, such as London, are normally regarded as safe buys and, for Asian investors, there is a confluence of factors and the view that there is room for growth in [property] prices in Britain.'
Work on The Tower's superstructure began in February, with completion scheduled for the winter of 2013-2014. The plans call for every apartment to have floor-to-ceiling windows with aluminium powder-coated framing. To make best use of natural light and to save energy, the triple-glazed fa?ade will have remote-controlled integrated blinds, while the building will use central ventilation methods to regulate the temperature in the apartments and reduce reliance on heating and cooling systems.