BUSINESS Link China Consulting Group - a one-stop shop set up by the granddaughter of Sun Yat-sen to advise and inform companies setting up across the border - has joined forces with giant media consultant Ogilvy & Mather. Under the deal, Nora Sun Sui-fen's BLC, in Taikoo Shing, and the advertising giant will provide a range of communication services, including public relations, graphic design and advertising. Mutual clients also would be able to use thousands of Chinese contacts and connections Ms Sun has collected and cultivated since her grandfather's time. Mike Murphy, Ogilvy & Mather Hong Kong's group managing director, said: 'I think the partnership will help our clients doing business in China develop strong relations with mainland officials. 'Cultivating strong contacts is essential for businessmen in China and Nora's background puts her in the perfect position to make introductions. 'Her famous grandfather makes her a very special person in China and with many Chinese officials. 'She will provide help from liaising with government and joint-venture partners to ironing out numerous problems that occur in day-to-day business.' With Ogilvy & Mather, Ms Sun has produced a 10-page, bilingual booklet about her company and the services it offers. Foreign companies that needed help tracking down information about business practices and government bureaucracies could go to BLC for advice. Although the company did not offer legal counselling, Ms Sun said it would act as a bridge for new companies or small firms that had been operating in China for many years. Her partnership with Ogilvy & Mather would add services she alone could not provide. 'I'm a one-man band at the moment and I have to test the waters to see how business progresses over the first year before I can start expanding and employing more staff,' Ms Sun said. 'It's a mutually beneficial relationship with Ogilvy & Mather - I will offer their clients invaluable services and they will be able to help my clients. 'Moving into China was a logical step for me and, while there are risks, I feel very confident that my company will do well.' Although Ms Sun played down her famous family background while in the United States - where she held a string of top-level jobs for the United States Government - she has dusted off the Sun name and is proudly using it to launch into China's business realms. The mother of two opened BLC on her own in August, after leaving a star's life: in Taiwan she was treated like royalty and, in China, she was a media celebrity. Even though Dr Sun Yat-sen, who is known as the father of modern China, died before Ms Sun was born, she has had to live in the shadow of his reputation. 'I have never wanted to live based on the fame of my grandfather,' she said. 'I always felt I should be judged for what I am and not glorified because of my descendants. 'But I do think having the family name has opened doors for me in China. Of course, the Sun name has disadvantages, too.' Her father, also a famous politician, was her grandparent's only son. However, Ms Sun said she was not relying on her family name to market her company in China. 'To do well in China, you need to have experience and local knowledge,' she said. 'I have the advantage of being 'bi-cultural' and understanding a lot about the way the Chinese Government is structured. 'I spent more than six years working for the United States' Consulate General as a principal commercial officer in Guangzhou from 1986 to 1989 and in Shanghai from 1989 to 1991. 'Working and living in the community, I made many friends and I know how to find the right person for companies to speak to,' she said. While working for the US State Department, it was Ms Sun's job to help US businessmen, especially small companies that did not have the staff to conduct lengthy market research. 'We were not pioneers in 1986, but US investment into the country was still in its infancy and many of the smaller companies were running high risks,' Ms Sun said. 'Large companies had the staff but the smaller ones did not have time to waste ferreting out information from government bureaucracies. 'Because we were public servants, we were responsible for helping everyone who knocked on our door. 'We only pointed them in the right direction and did not have the time to follow up and search for information and do what a consultant would do.' The services of her offices in Guangzhou and Shanghai were in great demand. The Guangzhou office covered the entire Guangdong province and the other one Shanghai and parts of Tianjin, but her same staff had to cover a vast area where there were more than 200 million people. 'There is no way I could have known what was going on in all of these areas and in every government office, so it was impossible to give detailed advice,' she said. 'But I felt I was an effective bridge for explaining Chinese Government procedures. 'People could ask me questions and I often rang contacts to find out answers, which is the type of service I offer now.' However, even as an 'old China hand' there were still some government organisations she knew little about. 'The system in the West is transparent and people have information about how different government bodies operate,' Ms Sun said. 'However, in China, information is guarded and the system is not so easy to understand. 'Some of the regulations for foreign enterprises operating in the country are not publicised, which makes it very difficult for newcomers. 'Sometimes the Chinese take advantage of foreigners who do not know how the system works and often tell them they have to pay fees, when they do not.