AsiaWorld-Expo is cashing in on a business boom, hosting more public shows and concerts this year after the exhibition of an animated scroll there last year attracted nearly a million visitors.
Concerts and public shows are due to be staged at the venue, located near the airport, on 40 days in the first three-quarters of this year, compared to about 14 for the some period last year.
'More event organisers are interested in the venue after the success of last year's Animated Version of the Riverside Scene at Qingming Festival exhibition,' chief executive Allen Ha Wing-on said.
A strong economic outlook had also lifted demand for events, he added.
Twenty-two international artists or groups are scheduled to hold concerts in the first nine months of the year, up from 10 in the same period in 2010.
James Blunt, Red Hot Chili Peppers, Suede, Paramore, Simple Plan and Linkin Park will take to the stage in the next two months.
There will also be more public events this summer, starting with the Super Inflatable Game Carnival. Running from Friday to July 17, the event features a 72-metre long inflatable bed in the shape of the Great Wall of China, allowing 90 children to play on it simultaneously.