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Low-key name change for Taiwan's top office

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Lawrence Chungin Taipei

Taiwan's top representative body in Hong Kong played it low-key as it officially changed its name yesterday, marking an elevation of its status after the settlement of a 45-year political standoff.

In fact the only visible indication of the change of the de facto Taiwanese consulate from Chung Hwa Travel Service to the Taipei Economic and Cultural Office was red cloths covering the nameplates.

The office's director general Jeff Yang Jia-jun - formerly managing director of Chung Hwa - said the new signboards had not been installed as they were still being made in Taiwan.

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While Taiwan president Ma Ying-jeou earlier described the move as 'a change which shakes the heavens', Yang said: 'It was Taiwan's representative office in Hong Kong yesterday, and is Taiwan's representative office in Hong Kong today. The functions remain the same.'

The new name is in line with those of the island's government offices in other world cities. 'Some say it's correcting a name,' Yang said. 'In fact it's just a renaming. After the office is renamed, the functions will be clear and the efficiency will ... increase.'

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In a corresponding move the SAR government plans to open a Hong Kong Economic, Trade and Cultural Office in Taipei later this year.

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