When Hongkongers want to check out the city's dining scene, they usually consult their favourite website. But when they want to make a donation, they have no idea where to look for advice. With this in mind, Bonita Wang quit her job at a private equity fund and put up iDonate.com.hk, one of the first local charity watchdogs that help donors make the right choice.
How did you come up with the idea for iDonate.com.hk?
When I was working at a private equity fund, I volunteered at the Fullest Salon, which provided juvenile delinquents hairstyle training. Through this programme, I got to know many generous individuals who were keen on helping the needy. However, they were not united and had limited power. I then thought of setting up iDonate.com.hk to unite them.
What's your goal?
The website serves as a platform for the public, companies and charity groups to interact. There are many Hong Kong residents who want to donate money but they do not know which charity to help. The big groups are doing fine, but there are many small charity groups that deserve more attention. My job is to connect them to companies and the public.
How did you start and what have you achieved so far?