THE Holiday Inn name will disappear from the Holiday Inn Crowne Plaza Harbour View in Tsim Sha Tsui when the franchise expires next year ending a partnership which started in 1981. The Crowne Plaza is one of two Holiday Inn hotels in Hong Kong, the other being the Holiday Inn Golden Mile. Holiday Inn Worldwide (HIW) yesterday said that with the owner Tak How Investments, it was agreed that the franchise which expires next September 30 would not be renewed and the hotel would operate independently with HIW retaining a shareholding. Stanford Hotels International, which has been operating the hotel under the Holiday Inn franchise agreement, will continue to manage the five-star property to be renamed the Grand Stanford Harbour View. 'This was a mutual decision, based on the fact that HIW and Stanford have divergent development plans,' said David Paulon, executive vice-president and managing director of HIW-Asia Pacific. 'This agreement is completely amicable and we wish Stanford Hotels every success in the future.' Tak How Investment chairman C W Lui said that Holiday Inn had been an excellent partner over the years but Tak How's strategic direction was to expand the Stanford Hotel group name. 'And we have decided to pursue this goal independently, ' Mr Lui said. The hotel is presently completing a $300 million refurbishment and renovation programme. There was no real concern about maintaining a Holiday Inn presence in Hong Kong, Mr Paulon said: 'Although we know there is limited number of hotels available in Hong Kong market at the moment, we are confident that given the strength of the Holiday Inn name, the right opportunity will present itself for a Holiday Inn name. 'One should also keep in mind that the Holiday Inn name is served ably by the Holiday Inn Golden Mile and for another 10 months by the Holiday Inn Crowne Plaza. 'With Holiday Inn, owners receive the world's strongest reservations system and an enormous sales and marketing network. 'This makes Holiday Inn an extremely attractive prospect anywhere in the world, including Hong Kong.'