General Motors is thriving on the mainland. Thanks to the popularity of Buick's Excelle saloon, Chevrolet's Cruze and Sail runabouts, and Cadillac's SLS business saloon and SRX luxury utility vehicle, the group last month reported record sales of 1,273,502 vehicles in the first half of this year, up by 5.3 per cent on the same period last year.
But the success of GM's OnStar telematics services suggests the group is backing hard sales with smart software.
A wholly owned subsidiary of GM, OnStar has offered a range of safety and security facilities linking North American motorists to service call centres for more than 15 years. More than 6 million customers operate the system with three buttons on their rear-view mirrors.
In the United States it has helped a 10-year-old boy get his mother the medical attention she desperately needed; rescued a crashed motorcyclist in an area where mobile phones wouldn't work; and helped a college student find the nearest filling station and avoid getting stranded on the way to see his girlfriend.
Introduced to the mainland in 2009, the service now links 'over 300,000' registered users to an independent call centre, Shanghai OnStar Telematics, which in May received more than 1 million customer calls, 'reaffirming the service's popularity in China', GM says.
OnStar says its directions and connections navigation facility is its most popular service.