From its humble beginnings in 1955 as a book listing amazing human achievements and extremes of the natural world, Guinness World Records has morphed out of all recognition, and in the process become a perfect fit for Hong Kong.
Its latest figures show the city holds the second most world records of any city or province in China - only Beijing holds more.
Guinness World Records' data shows that Hong Kong holds 71 world records - or about a seventh of the country's 454, more than the whole of Taiwan, and of a list of major mainland cities and provinces including Shanghai, Guangdong and Macau.
China, with its 454 Guinness world records, ranks seventh in the world after the US, Britain, Germany, Japan, Canada and Australia.
From making the loudest scream to having most cholesterol readings taken in 24 hours, Guinness World Records has become a vehicle to let Hong Kong's creative - and business - juices run wild. A search on its website finds many of the 'world records' are promotional tools for firms and non-profit organisations.
For example, owners of a Hong Kong restaurant and a chain of sushi bars in Tokyo caught media attention for buying the world's most expensive blue-fin tuna, weighing 342kg, for HK$420,000 in January. Another world record was 'created' with a cosmetics firm organising 828 people on a cruise between Hong Kong and Taiwan where the most number applied facial masks together.