In 1999, a group of Swedish skateboarders and snowboarders with a penchant for hip hop were pondering what they would do when they got too old to ride. Their 'Life After Skate' idea turned into WeSC (We are the Superlative Conspiracy), a clothing brand inspired by that alternative lifestyle and which frequently supports independent artists. The brand's ideal has proven popular, and today WeSC has stores around the globe, from Tokyo to Berlin and now Hong Kong. Led by creative director Victor Chui, the Hong Kong store has been quick to collaborate with local artists. One is Jonathan Jay Lee, a young illustrator whose work has appeared in Marvel comics and dozens of Hong Kong publications. The two collaborated last Friday, in the second edition of the three-part Superlative Nights series, which was essentially a party combining art, music and clothing from the store. Denim was the theme for the week, so Lee showcased his artwork by customising a pair of denims. 'I never thought about this until now, but denim itself is an art,' Lee said. 'There is so much attention to detail in the process of producing fine denim.' In addition to showcasing some of his published work, Lee also opened up his personal sketchbook to the public, something his girlfriend protested about. 'She didn't want me to show my sketchbook because there's something insanely intimate about it,' Lee said. 'Even she hadn't seen my sketchbook before.' The next event, with accessories as the theme, is scheduled for September 2 and will feature artist Hong Kong-based Canadian illustrator Peter Yuill.