London's centre of gravity is perceptively shifting eastwards, as exciting development projects transform whole districts, creating new purpose and a vibrant, contemporary feel. The New Festival Quarter residential development in London E14 is very much part of that theme. It is just a stone's throw from the bustling business hub of Canary Wharf, equally close to Stratford's Olympic Park, home to the London Games of 2012, and minutes from a whole host of great new shopping, dining and entertainment options. With quick and easy access to an extensive public transport system, residents have the best of both worlds. On the one hand, they can enjoy luxury living in an environment where it is pleasant to relax, exercise or spend time with family and friends. On the other, everything that one of the world's great cities has to offer is effectively on the doorstep. For example, with a home at New Festival Quarter, you are ideally placed to take an early-morning jog in the local park. Nearby, the impressive One New Change shopping and entertainment centre offers fashion choices, day-to-day necessities or somewhere just to pause and savour a coffee. If something more is needed, the Westfield Stratford City complex, billed as one of the largest shopping destinations in Europe, will have up to 300 stores ready to rival anything elsewhere. For a night out, the choices go well beyond the local eateries with their wide range of cuisines. There is always the chance to take in the latest movie at West India Quay's Cineworld multiplex or to hop over to the world-famous O2 arena to catch a visiting music star or a top-class sporting event. Of course, London's diverse other attractions are never far away. In a matter of minutes, straightforward rail links get you from New Festival Quarter to the 'Square Mile', still the centre for much business and financial activity. And Knightsbridge, West End theatres, cultural hotspots or any of London's many schools and colleges are just as accessible. 'This area of London - E14 - is witnessing an exciting regeneration that will change it forever,' says Max Wilkinson, director of Jones Lang LaSalle. 'Investment in infrastructure is putting Stratford and its surroundings at the heart of the capital's most advanced transport system, with fast links to the rest of London and beyond to mainland Europe.'