The city's A-listers perked up their best Gaga-esque outfits to attend the Mugler private party and fashion presentation last Thursday night at Sheung Wan's Western Market.
Socialites, celebrities and fashionistas gathered to meet Mugler's creative director and Lady Gaga stylist Nicola Formichetti and his design team - Romain Kremer, Sebastien Peigne and CEO Joel Palix.
Their dress choices would have suited a posh Halloween party, with PVC dresses, bra-tops and devil-horn hairpieces out in force.
The centre of attention was Mugler model and muse Rick Genest. Dubbed the 'Zombie Boy', Genest has more than 200 tattoos on his face and body.
The model, who quickly rose to fame for featuring in Gaga's Born this Way music video, after he was discovered by Formichetti, happily posed for photos with all the VIPs at the party. Who could resist a photo opportunity with the living dead?